Minerva Brooklyn AI consumer marketing profiles Minerva, a Brooklyn-based agentic marketing platform that launched publicly on June 9, 2026 with $20 million in funding and an OpenAI collaboration. Founded in 2024 by Jackson Engles, Daniel Saedi, and Matthew Joseph, Minerva helps consumer brands unify fragmented first-party data, enrich it with proprietary context, and delegate analytics, campaign generation, and measurement to AI agents.
Industry positioning
- Agentic Data Engineer: Consolidates and standardizes first-party customer data using frontier models including GPT-5.5, built with OpenAI support.
- Agentic Data Scientist: Lets marketers build and deploy predictive models through natural language — reducing weeks of data work to hours.
- Identity graph: Proprietary enrichment with 1,000+ consumer attributes per the June 2026 launch coverage.
- Onboarding speed: Customers can begin using the platform within 24 hours of onboarding per company materials.
Business context
- Investors: The General Partnership, 8VC, Lingotto Innovation, Topology Ventures, NBA Investments, and others.
- Initial verticals: Sports, hospitality, and financial services — expanding to broader consumer categories.
- Named relationships: NBA investment helped develop sports-industry relationships; clients cited include Luxury Presence and Wander.
- Founder background: Saedi and Joseph previously worked in growth and data roles informing the first-party-data thesis.
Languages & accessibility
Platform and corporate communications are in English. Brooklyn office accessibility is not confirmed on this desk review.
Location & contact
- Address: Brooklyn HQ — street not listed on minerva.io (Jun 2026 desk review), Brooklyn, NY 11201, United States
- Phone: Not published on the public site at last desk review — book a demo via minerva.io.
- Website: minerva.io
Last verified (desk review): June 2026 — launch, funding, OpenAI collaboration, and agent products verified against minerva.io blog and Business Wire; Brooklyn street not published.
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Sources cited for this profile
- Minerva — official blog “Introducing Minerva” (Jun 9, 2026)
- Business Wire — launch + $20M + OpenAI (Jun 9, 2026)
- Morningstar — Business Wire syndication (Jun 9, 2026)
- PPC.land — launch analysis (Jun 9, 2026)
- Pulse2 — funding and platform coverage (Jun 9, 2026)
- Las Vegas Sun — Business Wire republication (Jun 9, 2026)
- Founders — Jackson Engles, Daniel Saedi, Matthew Joseph
- The General Partnership — lead investor
- 8VC, Lingotto Innovation, Topology Ventures — investors
- NBA Investments — strategic investor
- OpenAI collaboration — GPT-5.5 agent workstreams
- Clients — NBA, Luxury Presence, Wander (PPC.land)
- Brooklyn, New York headquarters — press materials