Pogo New York AI consumer research profiles Pogo, which on June 9, 2026 launched its AI research platform publicly from New York — putting brands in direct conversation with thousands of purchase-verified buyers in hours rather than weeks. Founded in 2020 by Oskar Melking, Shikhar Mohan, and Dom Wong, Pogo has raised $32 million to date and operates a consumer app with 3 million+ opted-in U.S. users.
Industry positioning
- Verified panel: Visibility into 1 in every 150 U.S. shopping trips across $470+ billion in transaction value — spanning card spend, receipts, e-receipts, location visits, app usage, and more.
- AI-moderated research: Audience Builder, AI Interviewer, Quant Surveys, and AI Research Agent deliver studies in hours with synthesis, highlight reels, and follow-up chat.
- Use cases: Innovation testing, brand intelligence, creative testing, churn/win-back, path-to-purchase, category trends, retail enablement, and segmentation — across CPG, QSR, retail, fintech, pharma, and media verticals.
- Compliance: SOC 2 Type II certified per joinpogo.com trust materials.
Business context
- Platform launch: June 9, 2026 public launch of the enterprise AI research platform (company founded 2020).
- Investors: Josh Buckley (Buckley Ventures), Mantis (The Chainsmokers), 20VC (Harry Stebbings), Village Global, Lenny Rachitsky, Honey founders, and others.
- Named customers cited: OFI ($20B+ ingredient manufacturer) and other enterprise brands quoted on the corporate site.
- Recognition: #1 loyalty app in U.S. Newsweek rankings 2024 and 2025 per corporate marketing.
Languages & accessibility
Platform and corporate communications are in English. NYC office physical accessibility is not confirmed on this desk review.
Location & contact
- Address: NYC headquarters — street not listed on joinpogo.com (Jun 2026 desk review), New York, NY 10013, United States
- Phone: Not published on the public site at last desk review — book a demo via joinpogo.com.
- Website: joinpogo.com
Last verified (desk review): June 2026 — platform launch, panel scale, products, and funding verified against joinpogo.com and PR Newswire; street not published.
Report an error in this listing (wrong phone, moved HQ, etc.).
More listings: places index · home
Reviews: For research panel access and SOC reports, contact Pogo through its official demo and trust-center pages.
Not legal advice. No attorney-client relationship is formed by reading Professional Business Directory. Confirm bar admission, conflicts, and deadlines with qualified counsel.
Trademarks belong to their owners.
Sources cited for this profile
- Pogo — official website (joinpogo.com)
- PR Newswire — platform launch + $32M raised (Jun 9, 2026)
- Morningstar — PR Newswire syndication (Jun 9, 2026)
- Pogo Trust Center — SOC 2 Type II
- Founders — Oskar Melking, Shikhar Mohan, Dom Wong (press release)
- 3M+ opted-in U.S. users — corporate site statistics
- $470B+ transaction volume — corporate site statistics
- 1 in 150 U.S. shopping trips — corporate site statistics
- Product suite — Audience Builder, AI Interviewer, Quant Surveys, AI Research Agent
- Investor list — Buckley Ventures, Mantis, 20VC, Village Global (press release)
- OFI customer testimonial — joinpogo.com
- Newsweek #1 loyalty app — joinpogo.com
- Company founding year 2020 — press release